Nik Bristow

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Back in 2008, many Americans were still Climate Change deniers. Many more were burning foreign oil in their gas-guzzling SUVs. But Willie Nelson (and our Atlanta advertising/PR agency) came up with an idea to help change perceptions. 

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The premise was simple: promote the alternative fuel called "BioWillie biodiesel" via a two-day, non-stop demonstration from Manhattan to Santa Monica, following the route of the original Cannonball Run.

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We did not beat the speed record. But we came close. And we burned zero petroleum in almost 3000 miles. This was also the first time anyone attempted a coast-to-coast live streaming event. Literally. One of our sponsors was Stadium Pal: Portable Urine Receptacles.

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Co-Driver: ​

Brian Pierce

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Account Director/Wrangler:

Sabrina Clark

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Art Directors/Back-up Drivers/Security:
Matt Blackburn

Patrick Campbell

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Spiritual Gurus/Musical Accompaniment: 
Willie Nelson

Rev. Jim Spruell

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PR:

Amy Burton Storey 

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Race Livery:

Stephen Mitchell

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That Bitchin' Poster:

Jonas Amoss

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Agency: 

Fitzgerald+Co (Fitzco)

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