top of page
Daytona Beach — Start Your Engines
:30 TV — Daytona Beach
"Start Your Engines"
Art Director:
Colin Mulqueen
Creative Director:
Jonathan Williams
Agency:
The Brandon Agency
Tourism dollars mean everything to destinations like "The World's Most Famous Beach."
So, when the pandemic hit hard in the spring of 2020, Daytona Beach needed to walk a fine line with messaging: responsible but not overly cautious; open but not disrespectful.
Luckily, in those dark days, most travelers were looking for a bright, breezy outdoor space to relax and get away. And when they started their engines that spring and summer, Daytona Beach was the finish line.
bottom of page