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Goodyear "Control Freak"
Goodyear "Control Freak"
00:15
Goodyear "Traction Action"
00:44
Goodyear "Elements"
00:54
Web Videos — Goodyear Tires
"Control Freak"
Director:
Ben Conrad​
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Art Director/Creative Director:
Tim Eger
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Producer:
Laura Busino
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Agency: GSD&M
What happens when customers agree to experience a demonstration of Goodyear's Eagle F1 Asymmetric All-Season tires?
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With the director of legendary Gymkhana videos behind the camera, and a Hollywood stuntman set loose on an abandoned runway-turned-obstacle course, plenty.
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Nobody got hurt. Except the piñatas and ice sculptures. And these videos helped Goodyear get some "traction" in the all-season performance tire world.
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