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LongHorn Steakhouse "Wrong Accent"
LongHorn Steakhouse "Wrong Accent"
00:30
LongHorn Steakhouse "Real Man"
00:31
LongHorn Steakhouse "Expertise"
00:17
TV — LongHorn Steakhouse
"When Life Calls for Steak"
Director:
Ray Dillman
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Tabletop Director:
Michael Schrom
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Art Director:
Patrick Campbell​
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Creative Director:
Carlos Ricque
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Agency: Fitzgerald+Co (Fitzco)
LongHorn wasn't the only franchise steakhouse in town. It wasn't even the only "Western-themed" franchise steakhouse. When the biggest challenge to a brand is parity, I say go for personality.
In this campaign, we tried to romance the food, while also exploring the legendary romance of the Western myth, with some humor.
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