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Film — Lee Jeans
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Director:
Harry Patramanis
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Art Director:
Carly Conrad
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Creative Director:
Jeff Maki, Robert Lin
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Agency: GSD&M
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Editor:
Ariel Quintanas
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Music:
Yeah Yeah Yeahs
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Once an iconic American brand of denim, in the 21st Century, Lee Jeans had fallen to the bottom of the pile.
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Challenged with recapturing the classic American spirit of the brand, we hired a Greek director and a bunch of actors with funny accents and travelled all over South Africa to shoot it. ​
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Ah, the magic of commercial film making.
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